The Indian retail segment is considered to be the 9th largest in the world. In the recent years there has been a steady awareness and clamor for good Chinese food throughout the country. This is also being utilized by enterprising retailers.
It is estimated that in this more than Rs.65,000 crore segment, barely 7 percent has been under organized section. As the government has only recently been evincing keen interest in foreign direct investment in many sectors, this sector is bound to be noticed and in fact would be gobbled up by alert firms.
It is true that Chinese food is available now in almost all parts of the country. In fact there is the urgent need to fill up the huge demand in this sector.
The Chinese restaurants by suitable location, ambience and of course choice cuisine could attract customers who not only want a change from conventional Indian food but seem to have a positive liking to Chinese foods.
In fact in the recent years in major cities and in the second-rung cities also there has been a shift in the life-style making people often go out and eat. This is bound to have a great deal of repercussions in catering industry even though already it has a full house all the time.
People are becoming increasingly conscious about the hygienic conditions in the eating houses. From the very beginning the Chinese restaurants should stress on the hygiene factor.
The one name that springs to mind when Chinese chain restaurants are thought of is Yo! China. This has plans to expand its outlets in many parts of the country.
This is an opportunity for enterprising elements to easily get into this sector and make name and fame, not to mention the rewarding monetary gains.