The TI Cycles of India(TICI) which is a part of the $2.4 billion Murugappa Group is willing to invest nearly Rs thirty corers as a part of their retail expansion plans. From this investment they have targeted to open 120 retail outlets across India by 2009.
The TICI opened its first company owned company operated (COCO) store called the BSA Go in Hyderabad and stated that out of the proposed 120 retail outlets across India, they would maintain 15 as COCO stores.
VP, Sales and Marketing of TICI Mr. B.K. Singh said, ‘With the opening of the exclusive store in Hyderabad, our consumers from the twin cities of Hyderabad and Secunderabad will benefit significantly. The store will offer a premium buying experience and quality service.’
The BSA Go stores under their plans are planned to be located in the leading metros, with a population over one millions. They are targeting today’s urban youth who are very much inclined towards sports, health and fitness. Singh stated that the BSA Go stores would really bring a revolution in fitness retail.