A traders’ body has decided to open ‘retail schools’ across the country to educate the small time traders so that they can face the increasing competition which has been there from the giant retail companies in the nation. The retail school is targeted to teach them how to boost their business in such stiff competition.
The schools will be established under the guidance of the umbrella of the small time traders that is the Confederation of All India Traders (CAIT). The CAIT general secretary Mr. Praveen Khandelwal said, ‘The schools will seek to change the traditional outlook of the traders and educate them to adopt a contemporary approach in business to retain customers and increase profitability.’ They are thinking to open as much as 500 schools across the country within the next one year.
The first retail school is expected to come up in Delhi by the end of this month and the next one in Nagpur. Mr Khandelwal clarified, ‘Our fight is not against the big names in the retail industry but to help the kirana stores to transform their business from traditional retail to modern format of retailing.’
According to various estimated there are nearly 5 corers of small time retail businesses and traders in the country who face such tough competition and loss a livelihood. The traders’ body has ultimately joined hands with the India Retail School as knowledge partner. The faculty of these schools would comprise of retail experts from different parts of the country.
Mr N K Pandey, the Indian Retail School Chief Executive said that the program which has been scheduled to be imparted in such schools are completely customized and well structured to meet the needs of the retail traders. The traders would be introduced to subjects like marketing, visual merchandise, monitoring retail operations and marketing.